Video Testimonials: How to Collect Customer Videos With MicRelay

Your customers can explain why they chose you better than another paragraph of sales copy. MicRelay lets you collect video testimonials by sending customers questions and a recording link. They answer when they have time, you review the videos, and the Stitch feature automatically combines the questions and answers into one video. No filming appointment or live call required.

A video testimonial is a customer describing their experience in their own words. A useful one tells viewers what the customer needed, what they tried, and what happened. You don't need a polished speech. You need an answer that helps someone decide whether your product or service is right for them.

Ask customers who have something specific to share

Start with a customer who recently finished a project, reached a goal, or told you they were happy with the work. They'll have details to talk about while the experience is still fresh.

Look for different experiences, too. One customer might explain why they switched from another product. Another might describe how your service saved them time. A third might answer a question new customers often ask before buying.

With MicRelay, you can prepare the questions first and send the link when you're ready. Your customer can record from a supported phone or computer browser. They don't need to find a time when you're both available.

Here's a request you can adapt:

Hi [name], I'm glad [specific result] worked out. Would you record a short video about your experience? I've put a few questions in MicRelay, and you can answer whenever you have time: [link]. A couple of minutes in your own words is plenty. We'd like to feature the video on [website or channel]. Thank you!

Use questions that get more than "It was great"

Write your questions in MicRelay or record yourself asking them. Text-only questions are a good option when you want the customer's answers to be the main video content.

Choose three to five questions that fit the customer's experience:

1. What were you trying to do before you found us?
2. What made you decide to try our product or service?
3. What was the experience like? Can you give an example?
4. What changed after you started using it?
5. What would you tell someone considering it?

Ask one thing at a time. "What changed?" gives someone room to describe a result. "Tell us how much you loved it" asks them to perform praise. Let customers describe what happened rather than handing them a script.

After you watch the answers in MicRelay, you may want another example or an explanation of a term. Create and publish a follow-up question, then share the follow-up link. You can get that extra detail without restarting the interview.

Send one question to your customer list

You can also record one question in MicRelay, create an audience link, and send it to 100 customers or share it with your community. Each person can record their own video response. Use a text-only question if you don't want to record yourself.

Try asking, "What problem did we help you solve?" or "What would you tell someone trying this for the first time?" As replies arrive, you'll have a collection of customer videos to review.

Those answers can become individual testimonials, a compilation of customer experiences, or short videos addressing common buying questions. One question can give you material for several posts.

Make recording easy for the customer

Keep the instructions short: find a place without background noise, face a window or light, and put the phone on a stable surface. Ask them to make a short test and listen back before recording the main answers.

MicRelay captures the recording on the customer's device instead of taking it from a live video call. The camera, microphone, lighting, and recording settings still affect the result. Ask the customer to keep the recording page open and wait for the upload to finish.

They don't need to buy equipment for a testimonial. Our phone-recording guide explains the basic setup if they want more help.

Keep the request manageable. A customer who has two minutes to answer a clear question may not have half an hour for an interview. MicRelay lets them contribute without adding another meeting to their calendar.

Turn the replies into videos people can use

Review the answers in MicRelay and choose the ones that explain a real experience clearly. The Stitch feature automatically combines the interview clips into one video. Check the order and export it. If you want additional graphics or captions, you can work with the exported video in your editing tool.

Give each video a job. A homepage testimonial can explain why someone chose you. A product-page video can answer a question about using it. A short social post can focus on one useful result.

Keep enough of the answer for the customer's meaning to remain clear. Remove unnecessary pauses or repetition, but let the customer speak in their own words. A specific example is more useful than a string of compliments.

For example, "The team was great" tells a viewer very little. A customer explaining how your team fixed a delivery problem before their opening day gives them something concrete to judge.

Start with one customer and three questions. Try MicRelay, send the recording link, and collect your first video testimonial without arranging a call.